6 things the Top 1% of Real Estate Agents have Mastered
So you’re thinking about getting into Real Estate. If you want to hit the ground running, stifle the learning curve and become a Top Real Estate Producer.....
Here are the 6 things the Top 1% of Real Estate Agents have Mastered.
#1: They Know Their Why
Selling Real Estate at a high level consistently is hard. Very hard. It is a delayed gratification game and even the best real estate agents don’t see consistency in their business for the first through years. So knowing why they are doing this, who they are doing it for, and what they want their life to look like in the future is critical to pull you through the hard times.
#2: Their Internal Systems & Processes
They utilize tools and have systems in place to ensure their time is focused on money making activities. They also help an Agent to deliver a 5 star client experience and a true professional knows how to sell the value of these to a client. They understand their business is only as good as their systems and they take time to learn them and automate or delegate to continually grow and deliver the best experience possible.
Top of class Realtors know how to build a book of business that can withstand any market. They prioritize their effort through consistent daily lead generating and marketing activities that build brand awareness and consistent referral pipleline.
#4: Comps, Contract Paperwork & Escrow Process
A realtors job is to be a trusted advisor and they are compensated based on their ability to be subject matter experts and how to navigate and solve big problems. High producing agents know how to interpret and analyze data, position properties and understand the real estate transaction process beginning to end. Because of that they are able to properly help their clients navigate through the many challenges that occur during the course of a transaction. Being able to do this builds trust and credibility with their clients which leads to advocacy and referrals.
#5 Conversion & Sales Skills
The most skilled real estate agents know how to convert. Phone calls to appointments, appointments to agency paperwork, paperwork to contracts and contracts to sale. They know what to say, how to say it and when to say it. They spend time every week honing these skills through role play, master minds and mentor ship.
#6 Create Raving Fans
The best realtors in the industry work almost exclusively by referral. That is because they focus on being relationship based vs being transactional. They understand the lifetime value of a client and focus all of their efforts in creating deep rooted relationships with their clients. This process often begins AFTER the client had purchased or sold a property.
If you would like to know how Atlas Premier Realty trains all of its agents to excel in all 6 areas of Real Estate Mastery or you would like help identifying areas of your business that need some fine tuning; feel free to reach out to one of us here.