Why Sellers List LOW In Order To Sell HIGH

In the strongest sellers market in history, why would a sellers purposely list low in order to sell high? Here's three reasons why I think this is the most effective pricing strategy.

#1: differentiation

Everyone is pricing to one up one another in this market, leading the buyer could see heat, show more value, sell more favorable terms.

#2: Increased odds to get the best term possible.

By showing more value, you create a higher sense of urgency. And along with it, a buyer's best foot forward. Free rentbacks, buyer paid, transfer taxes, no inspections, appraisal waivers. All of these help you keep more money.

#3: Protection against market correction

While it's not expected anytime soon, no one is going to wave a flag and says the market is pulling back by listing slightly lower. When the market does pull back, you are already ahead of everyone else that is currently listed at higher price points. As a buyer, I know this is frustrating, but it's far beyond just the houses you're bidding on and a product of dreadfully low inventory levels. It's not the seller or agent's fault.

The good news is there's a way to win this market as a buyer without feeling you're completely giving away the farm. I'll talk about those tactics in my next video or feel free to fill out the form below and one of our expereienced real estate agents will be in touch with answers to any questions you might have.